Effectual Entrepreneurship by Stuart Read
Key Points:
- Effectuation Principles: Focus on starting with what you have, affordable loss, partnerships, and leveraging contingencies.
- Practical Insights: Offers actionable frameworks and real-world case studies for navigating entrepreneurial challenges.
- Mindset Shift: Encourages thinking beyond predictive planning, fostering creativity and adaptability in uncertain markets.
Description
Effectual Entrepreneurship by Stuart Read and his co-authors is a practical guide to starting and managing ventures using an effectual approach. The book emphasizes a mindset of leveraging resources at hand, embracing uncertainty, and co-creating opportunities with stakeholders, making it ideal for aspiring and experienced entrepreneurs.
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